Un article de Fpe3650.
At a cost of just pennies per send, email continues to be among the best marketing values around. But for many marketers, the quantity of information available on this topic can be overwhelming - or even paralyzing.
Maybe your business is simply getting to grips with e-mail marketing. Or, perhaps you're an experienced email marketer looking to boost results. Either way, getting these seven keys for success right will place you on the path to email marketing success.
Tip #1: Keep it Simple
Sure, the different options are 100's of dollars on fancy email template design and rack your mind for creative subject lines - but it is most likely not money or time wisely spent. Most e-mail marketing services offer customizable, ready-to-use templates that offer a clean, polished look. So when it comes to subject lines, research proves that clear, direct subject lines consistently outperform cute and creative ones.
Tip #2: Construct your List
It's simple math: subscribers x response rate = results. Even though it can be hard to generate a massive uptick inside your response rate, it's quite simple to develop your email list by offering a great register incentive like a valuable white paper, report or coupon and promoting your list in each and every way possible including email footers, webpages, conferences, industry events and social networking.
Tip #3: Offer Value
Be it information, a shopping discount code or perhaps a laugh, be sure each email you signal offers something of value for your readers. If your subscribers aren't taking advantage of your emails, they'll be sure to tune you out of trouble.
Tip #4: Make it Personal
Typically, an e-mail from the person performs slightly much better than an e-mail from a business. For instance, an email from "Santa Claus" could be much better than an email from "The Up North Toy Factory".
Tip #5: Stay on the Radar (Within Reason)
Should you maintain an email marketing list, make sure to utilize it at least once per month. If too much time goes by between emails, subscribers may forget who you are or why they subscribed to your list. On the other hand, if you are sending more than once or two times a week, your subscribers may opt out because the annoyance factor rises.
Tip #6: Experiment
Email marketers often ask questions like "What subject line is best?" and "What is the best time to transmit?" The answer: it depends. The things that work well for one list may not work well for yours, so most email programs offer something called an A/B split. It divides your list into two groups so that you can test various factors, like the best day of a few days to send or even the best subject line. Just remember to test one factor at a time and track of your results. When done consistently, testing will lead to the constant improvement of your email marketing efforts.
Tip #7: Know Your purpose
Once you know your e-mail marketing goals, you will be able to better tailor the information of your emails. For example, if you want to increase brand engagement you may offer polls or incentives for following company on Facebook. If you wish to generate new leads for a software program, send out an invite to download a white paper on a related topic. Perhaps most importantly, setting goals will help you determine the outcomes of your e-mail marketing program and pave the way for future success.